Our Services
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View testimonials for Green Room Strategy
Private 1:1 coaching with John Lucchetti
Turn Your Momentum Into a Career That Lasts
The music industry gives you more tools, more noise, and more pressure than ever. If you’ve got traction but feel scattered, it’s not your talent — it’s your strategy.
This Is for You If…
You’re gaining traction but your focus is scattered
You’re releasing music, building partnerships, but nothing feels aligned
You want a strategic partner — not a “manager” — to help you build with intention
What You Get
This isn’t a course. It’s a high-trust, 1:1 partnership focused on outcomes.
We’ll meet bi-weekly (30–90 min Zooms) with support between calls to:
Clarify your brand and audience with precision
Build release strategies that actually move the needle
Elevate your online presence with content that connects
Integrate AI tools + workflows to save time and scale
Navigate partnerships and deals without the games
Stay accountable to what matters most (not just what’s loudest)
Who This Is For
Professional artists ready to:
Think like CEOs
Build smart, not just hustle harder
Use strategy, systems, and AI to scale without losing their soul
Next Step
I only work with a small number of artists at a time.
See if it’s the right fit for you and your goals.
Marketing Strategy & Optimization
Get More Fans, Without Wasting Years Guessing
Great music isn’t enough. If the right people never hear it, your career stalls. Most artists don’t need to “do more” — they need to do the right things, in the right order.
This Is for You If…
• You’re tired of throwing time and money at random tactics that don’t work
• You’ve got music to release but no real momentum behind it
• You’ve been burned by vague advice or sketchy vendors
• You want a plan that grows your audience and your business without burnout
What You Get
We don’t run your ads. We don’t pitch playlists.
We build the marketing brain behind your career so every move you make is intentional and tied to a bigger plan:
• Define your brand narrative and why fans should care
• Build a release roadmap that actually drives growth
• Identify your best assets — and where you’re losing attention or conversion
• Optimize your online presence so traffic turns into fans
• Connect you with trusted vendors (PR, ads, creative) who actually deliver
Next Step
Stop marketing louder. Start marketing smarter.
Contact us for marketing strategy support.
BRING YOUR PROJECT TO LIFE — WITH STRATEGY, CLARITY, AND IMPACT
Creative Development & Execution
You’ve got the spark an idea for a show, a campaign, a cross-platform experience, or something that doesn’t fit inside the usual boxes.
You don’t want it just done. You want it done right with intention, precision, and the right people around you.
What We Do
At Green Room Strategy, we help serious creators turn powerful ideas into high-impact projects built to connect, scale, and last.
From early-stage development to execution strategy, we work with you to:
Sharpen the concept
Build the roadmap
Assemble the team
And launch something that actually moves the business
You bring the vision. We bring the structure, strategy, and network to bring it to life.
What You’ll Get
Strategic guidance to shape and strengthen your concept
A curated execution plan aligned with your goals, budget, and audience
Access to top-tier talent across music, film, tech, AR/VR, live events, and beyond
Recommendations for the right tools, platforms, and production partners
Ongoing support from ideation through execution
This isn’t about “launching something.”
It’s about building something that moves your career forward.
Ready to Build It Right?
If you’re working on a project that deserves more than a rushed rollout let’s talk.
For all project development inquiries
PUBLIC SPEAKING & MASTERCLASSES
Workshops, Panels, and Guest Lectures with John Lucchetti
Straight talk. Strategic thinking. No fluff.
John Lucchetti delivers grounded, actionable insight for artists, creative entrepreneurs, and organizations navigating the fast-changing creative economy.
His sessions cut through industry noise to focus on what actually works turning creative ambition into business strategy that lasts.
Whether he’s leading a masterclass, moderating a panel, or guest lecturing at a university, John brings a rare mix of industry experience, empathy, and systems thinking that resonates across every level — from emerging artists to executive teams.
Popular Topics Include:
The Artist as CEO: Building a Career with Systems, Not Guesswork
AI & the Modern Musician: Streamlining Business Without Losing the Art
Release Strategy Mastery: How to Plan, Launch & Scale Creative Projects
Creative Ecosystem Design: Building Durable Careers in the Attention Economy
The Future of Artist Teams: Leveraging Tech Before You Can Afford Staff
Speaking Experience Includes:
Loyola University New Orleans – Popular & Commercial Music Graduate Program
UC Santa Barbara – Technology & Management Program
SpyHop – The Business of Being an Artist Panel
NordicLA Music Summit
Rotary Club of Santa Barbara
The Business of Virtual Reality – Panel Moderation
Book John For Your Next Event
For classes, panels, workshops, or private briefings — contact us to bring John’s insights to your audience.