Green Room Strategy provides artist management consulting, marketing strategy, & project development
for professional musicians.
The world needs leaders, trailblazers, innovators, and creators who will forge a path forward, undeterred, leading change and inspiring others along the way. The modern music business is not about shoehorning old methods onto new platforms, it’s about creating a new collaborative reality with focused intent.
Regardless of external events, most artist struggles are the result of random acts of improvement rather than strategic action coordinated to create steady, clear, actionable progress toward specific goals.
Green Room Strategy lives in the service of artists who are meticulous with their craft, but also know they're capable of more. We’re for people who believe in the power of remarkable art paired with authentic fan communities.
Grow My Business
One-On-One Coaching:
Work directly with John Lucchetti via bi-monthly zoom sessions to develop a strategic plan that builds momentum toward your specific music business goals.
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Grow My Audience
Marketing Services:
Think of GRS as your trusted advisor, connector, and strategist for music, art, and Web3 projects. We have cultivated a strong network of proven leaders and innovators spanning Music, Tech, AR/VR, Film, TV, Live Events, and more.
Get access to trusted top notch talent and amplify the reach of your project.
Bring My Project To Life
Project Development:
We maximize opportunities beyond what you think is possible. Bring your idea and we will collaborate to make it better than imagined. As musicians and creative professionals we take the time to understand your goals and identify the right strategies, tools and experts that will help move them from concept to community.
Check out some recent GRS work
I initially hired John Lucchetti to help out with my online marketing strategy and he has since gone on to bring multiple high profile music projects to the table. He elevates projects by going far beyond what is asked, knows how to bring the right teams together, and is a pleasure to work with.
— Alan Parsons
Grammy Award-Winning Engineer, Producer, Songwriter
The Alan Parsons Project, The Beatles, Pink Floyd, Al Stewart
See what people say about
working
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GRS