Built for the Work Between Vision and Execution
Green Room Strategy is a strategic production studio that helps founders, rights holders, and institutional leaders turn complex entertainment and mission-driven ideas into real ventures.
John Lucchetti, President
John Lucchetti brings more than 20 years of experience across entertainment, music, media, live production, partnerships, artist management, and mission-driven initiatives.
He helps clients see the full opportunity, bring the right people together, and turn creative ambition into a venture that funders, boards, rights holders, and production partners can confidently support.
Creative leaders trust him to protect what makes the idea distinctive. Institutional partners trust him to bring the structure, discipline, and sound decision-making required before significant capital or reputation is committed.
John stays involved beyond strategy, establishing the team, roles, and roadmap needed to carry the work from development through launch.
TRACK RECORD
[CONFIDENTIAL] Entertainment Venture
Scope: Concept development, capital strategy, pitch asset creation, and institutional partnerships
Execution: Assembled an A-list, cross-disciplinary team across music, film, and emerging technology; market research, built venture framework , partnerships, and presentation materials.
Partners & IP: Confidential (Tier-1 Industry Partners & Major IP)
Manitou (Indigenous-Led Collective Impact Platform)
Scope: Concept development, team assembly, capital strategy, and institutional partner integration.
Partners: Jane Goodall Institute, Tindakan, CU Boulder Native American Affairs.
National Voter Registration Livestream
Scope: Executive Co-Producer. Led concept development, narrative strategy, team assembly, and live broadcast delivery within a 5-week window.
Santa Barbara Records
Scope: Co-Founder. Designed business architecture, hired executive team, and built operational infrastructure from zero to scale.
Alan Parsons (Grammy-Winning Artist & Producer)
Scope: Business Management support across global record and video releases, live events, and workshops.
Oniracom
Scope: VP of Client Partnerships. Managed multi-sector client relationships across technology, media, impact, and live entertainment.
Additional Venture & Artist Collaborations:
Warner Music Group, Country Music Hall of Fame Inductee William Lee Golden, Emmy-Winner Paul Mecurio, Jack Johnson, UCSB, The Santa Barbara Bowl, ShelterBox.
GOVERNANCE & LEADERSHIP
President: Rotary Club of Montecito (2019–2020) & Rotary Club of Montecito Foundation (2020–2021).
Board Member: Amplify Arts Project/Girls Rock Santa Barbara (2020–2025).
Charles Miller,
Lead Digital Strategist – Entertainment, Brand & Culture
Charles Miller is a nationally recognized digital strategist and speaker with deep experience at the intersection of entertainment, media, and emerging technology.
As the former Vice President of Communications at Madison Square Garden Entertainment, Charles advanced their news monitoring strategy, launched digital influencer initiatives, and created a social listening practice to inform campaigns for iconic brands including the New York Knicks, New York Rangers, Rockettes and entertainment properties across the U.S. and in the UK.
Before MSG, he was a founding executive on the AT&T / DIRECTV NOW product launch team, working across the U.S., Philippines, and India to bring one of the first major streaming platforms to market. He also led the DIRECTV brand’s initial launch on social media, establishing industry benchmarks in social listening, earned media, and influencer collaboration - earning industry analyst recognition for best practices and invitations to speak at national conferences on digital engagement strategy.
Charles brings a unique blend of creative direction, cultural insight, and operational precision to every project, shaped by early roles in niche industry publishing, top-secret assignments for a U.S. federal agency contractor, and even time as a professional set musician.