Role: Executive Producer

Manitou was created to advance one of Dr. Jane Goodall’s final wishes: an Indigenous-led platform for youth leadership, cultural knowledge, environmental stewardship, and collective impact.

John is leading the development of the vision, strategy, governance, partnerships, and materials required to bring the initiative to life. He has helped align the Jane Goodall Institute, Tindakan, CU Boulder Native American Affairs, Indigenous leaders, and institutional partners around a focused, investable model.

Result: A stalled concept evolved into a structured Indigenous-led fellowship with a strong coalition, institutional support, and a clear path toward launch.

Role: Marketing Strategist & Campaign Producer

John leads the strategy connecting Emmy & Peabody-Winning Comedian Paul Mecurio’s live performances, podcast, television appearances, and digital content into one coordinated audience-growth platform.

He develops campaigns, shapes content and positioning, coordinates promotional assets and partners, and identifies opportunities to extend the value of Paul’s media appearances across channels.

Result: Paul’s work is supported by a consistent strategic and promotional system that turns individual shows, interviews, and appearances into sustained audience growth and broader opportunities.

Role: Former Co-Manager

John co-managed Grammy-winning artist and producer Alan Parsons, helping lead major releases, live productions, digital initiatives, and new project development.

His work included One Note Symphony: Live in Tel Aviv, The NeverEnding Show: Live in the Netherlands, livestreams, digital strategy, and the development of several large-scale initiatives currently under NDA.

Result: High-profile projects were shaped, coordinated, and brought to market across live, recorded, and digital formats.

Role: Artist Manager and Strategic Producer

John manages JAKDEL, a Berklee-trained guitarist and emerging artist whose music blends indie pop, blues, rock, and soul with expressive guitar-driven performances.

He leads career strategy, release planning, live development, marketing, partnerships, and the business opportunities surrounding JAKDEL’s growing music career. A former professional racing driver and Michelin 24H Dubai Pro-Am winner, JAKDEL brings the same discipline and intensity to music that defined his motorsports career.

Current Focus: Building the artistic foundation, audience, industry relationships, and commercial strategy required for a sustainable long-term career.

Role: Former Marketing Strategist and Campaign Producer

For more than four years, John led marketing strategy across touring, music releases, and digital channels for Grand Ole Opry member and five-time Grammy Award winner William Lee Golden and his family band, The Goldens.

He developed and executed campaigns, coordinated creative assets and promotional partners, and connected releases, appearances, and touring activity into a consistent audience-growth strategy.

Result: A long-term marketing partnership that strengthened visibility, audience engagement, and coordination across the group’s live, recorded, and digital work.

Role: One of three originators and Executive Producer

He assembled the primary production and social media teams, coordinated with major talent and senior collaborators, and helped shape the creative and promotional strategy. When the main broadcast reached capacity, he developed an additional online program to include more artists and expand the event’s reach.

Result: An ambitious idea became a fully staffed, multi-platform national production in five weeks.

Role: Producer

John brought ShelterBox and filmmaker Sam Kadi together to produce a private Academy member screening of Little Gandhi, Syria’s first official Oscar submission.

He developed the event concept, secured Raleigh Studios in Hollywood, assembled the team that created the promotional assets, and coordinated outreach, promotion, and notable guest attendance.

Result: A high-profile screening that connected an acclaimed film with humanitarian advocacy and introduced it to a targeted Academy audience.

Role: Co-Founder and Venture Architect

John co-founded Santa Barbara Records to create a stronger platform for artists across California’s Central Coast and define the emerging CaliAmericana sound.

He built the executive team, developed the hybrid record label and lifestyle business model, established the core infrastructure, and led outreach to artists, music industry executives, and community partners.

Result: A regional music concept became a structured venture with a clear identity, leadership team, operating model, and industry network.

Role: Co-Producer

John co-produced the 2021 Musicology SB Benefit Concert featuring Andrew McMahon in the Wilderness.

He led production and show management, coordinating the team and execution required to deliver the event.

Result: The concert raised $50,000 to fund free music lessons for underserved youth through the Santa Barbara Police Activities League.

Role: Marketing Strategist and Campaign Producer

John led the marketing strategy for the 20th anniversary of Gary Jules’ global hit “Mad World,” including its UK Christmas No. 1 legacy.

He developed a new website and artist bio, refreshed Gary’s social presence, shaped the merchandise strategy, and led digital advertising campaigns supporting the anniversary.

Result: A landmark recording was reintroduced through a coordinated digital campaign that strengthened Gary’s positioning, audience engagement, and long-term brand value.

Role: Business Development

John led business development and marketing for White Rabbit Productions, a two-time Emmy Award-winning full-service video production company.

He shaped the company’s positioning, developed client acquisition strategies, built industry relationships, and led campaigns supporting growth across Utah and surrounding markets.

Result: Stronger market positioning, expanded visibility, and a more coordinated pipeline for new client and production opportunities.

Role: Marketing Strategist and Campaign Producer

John helped develop and execute the launch strategy for The Reformation, the anticipated album from renowned hip-hop artist, writer, producer, and former Dr. Dre protégé Bishop Lamont.

He supported the release campaign through strategic positioning, digital marketing, and a redesigned website built to strengthen the album rollout.

Result: A coordinated launch platform that sharpened the artist’s positioning and created a stronger foundation for the release.

Role: Digital Strategy

John worked with internationally acclaimed jazz saxophonist Rudresh Mahanthappa to modernize his digital presence.

He led the migration to a new website platform, refreshed the design, and improved ecommerce functionality to better support music, merchandise, and audience engagement.

Result: A more modern, flexible, and commerce-ready digital platform aligned with Rudresh’s global profile.

Role: Producer and Moderator

John produced The Business of VR, an industry event focused on the commercial opportunities shaping virtual reality.

He led event development, curated the speaker lineup, secured sponsors, coordinated production, and moderated the panel discussion.

Result: A focused industry forum that brought together leaders in technology, media, and business to examine the emerging VR market.

Role: Marketing Consultant

John advised The Pitch Meeting, Nashville’s first live songwriter pitch night, on social media strategy and digital promotion.

He helped position the event’s distinctive format, where emerging songwriters perform original material with a live backing band, and developed recommendations to strengthen awareness, audience engagement, and event promotion.

Result: A clearer digital marketing strategy designed to expand visibility for the event, its songwriters, and Nashville’s creative community.

Role: Former Artist Manager

John managed acclaimed folk-rock artist Johnny Irion, leading business development, partnerships, digital marketing, and touring strategy.

He helped coordinate the commercial and promotional activity surrounding Johnny’s music career while identifying opportunities to expand reach, strengthen industry relationships, and support live growth.

Result: A more coordinated strategy across partnerships, touring, and digital promotion.