Our mission is to be an ethical bridge between Musicians, Creatives, Brands, Tech, and Events. Our consultants specialize in developing win-win partnerships and effective marketing strategies.

Johnny Irion performing.

We believe that music is the universal glue bonding us with the people, places, and experiences that make up life’s most important moments.

Although the business side of music is important for sustaining the creative community, it’s important to emphasize that music is NOT a commodity. Quality music marketing is really about connecting people with the right stories and soundtrack in ways that enhance their lives on a deeper level.


GRS Services

Think of GRS as your trusted advisor and general contractor for music oriented projects. We have cultivated a strong network of proven leaders and innovators spanning Music, Tech, AR/VR, Film, TV, Live Events, and more. Get access to top notch talent and amplify the reach of your project without having to pay the overhead for large metro offices or long term staff.

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Why consult with GRS?

We maximize opportunities beyond what you think is possible. Bring your idea and we will collaborate to make it better than imagined. As musicians and marketing professionals we take the time to understand your goals and identify the right strategies, tools and experts that will help move them from concept to community.

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Backstage Biz Blog

We have interviewed dozens of thought leaders across entertainment, tech, events and digital media.

Keep up on the latest news, innovations, and important voices who are impacting the music industry.

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Bishop Lamont Night Bird Studios

Check out some recent GRS work


John is strategic in his dot connecting, considering value for each participant in his campaign and deal structuring. You can count on John bringing a smile to the team while he actively listens to everyone's needs and frames innovative solutions that push human experience to exciting possibilities. Anyone engaged with John is fortunate to have him on their team!

— Jacob Tell, CEO of Oniracom

John Lucchetti at Capitol Records

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