Artists Who Win Don’t Just Create — They Lead
The new music industry doesn’t just reward talent. It rewards artists who understand how to lead their brand, grow their business, and play the long game.
Success today requires more than great music.
It requires clarity, systems, and support so you can focus on the work only you can do.
What We Do
At Green Room Strategy, we help artists turn creative vision into sustainable careers.
We blend human-centered strategy with AI-enhanced business systems to help you:
Grow your audience
Scale your business
Streamline your operations
And build something that lasts — without burning out or selling out
Watch The Rock Smarter Podcast
We spend so much time scrolling through instagram perfect highlight reels and end up scared to take big swings for fear of making a mistake. So each episode I ask prominent musicians, industry execs, technologists, and creative pros for their “One Smart Mistake” - the risky move that looked shaky but turned into a career game changer.
AI That Powers Your Business — Not Your Music
Let’s be real - the industry is shifting fast.
Budgets are shrinking. The workload is growing. And artists are expected to do it all.
That pressure is real and it’s unsustainable.
At Green Room Strategy, we use AI to help artists and their teams streamline the business side of their careers so they can focus on what they love: making music, connecting with fans, and building something meaningful.
We’re not here to replace your creativity.
We’re here to remove the bottlenecks that are holding you back.
We use AI to:
Automate repetitive tasks
Save hours on content and admin work
Get clearer insights faster
Build systems that support momentum — and help avoid burnout
Strategic Support for Artists
Who Are Ready to Grow
Whether you’re building your audience, launching a new project, or scaling your creative business - Green Room Strategy gives you the clarity, support, and direction to move forward with confidence.
Grow Your Business
1:1 Strategic Coaching with John Lucchetti
If you’re stuck, it’s probably not your talent, it’s your clarity.
In live strategy sessions, we turn your goals into executable plans with structure, insight, and real accountability.
Grow Your Audience
Marketing Strategy & Amplification
You don’t need another copy-paste campaign. You need strategy that fits you.
We help shape and amplify your vision through the right platforms and connect you with best-in-class collaborators across music, film, tech, live events, and more.
Bring Your Project
To Life
Creative Development & Execution
Have a big idea? We help you shape it, strengthen it, and bring it into the world aligning the creative vision with real-world impact.
From concept to launch, we connect you with the right tools, people, and platforms to build something that moves the needle
.Meet The Team »
FEATURED PROJECTS
Alan Parsons
Paul Mecurio
William Lee Golden
and The Goldens
White Rabbit Productions
Gary Jules
JakDel
WHAT PEOPLE ARE SAYING
-
John Lucchetti started working for me two years ago. We were so lucky to find a man of his talent, creativity, and execution. He has been a major asset to our team, and has increased our visibility tremendously. He knows social media inside and out. He's quite remarkable with coming up with unusual campaigns that have made myself, and my family much more visible . We almost coordinate everything around John, because he has quickly become the nucleus of our team. I find John to be an asset to any team he plays with and recommend him highly.
William Lee Golden
5x Grammy Winning artist, Opry Member, and Country & Gospel Music Hall of Fame Inductee, William Lee Golden and the Goldens, Oak Ridge Boys. -
I initially hired John Lucchetti to help out with my online marketing strategy and he has since gone on to bring multiple high profile music projects to the table. He elevates projects by going far beyond what is asked, knows how to bring the right teams together, and is a pleasure to work with.
Alan Parsons
Grammy Award-Winning Engineer, Producer, Songwriter. The Alan Parsons Project, The Beatles, Pink Floyd, Al Stewart -
If you're building a team, I recommend putting John on it. In the indie music world, we're all forced to wear a lot of hats. But having John involved has allowed us to spread the load, which he carries with aplomb. It's reassuring to see that he truly understands the project and is always thinking of creative ways to push things forward. Whenever I run out of ideas, I can be sure that he's got a few in his pocket that I hadn't considered, which makes his participation invaluable. Plus, he's trustworthy, conscientious, and always happy to connect us with amazing people.
Al Sgro
Producer/ Manager/Partner, Gary Jules (UK Christmas # 1 for Mad World), Down Up Down Records, JEX Records -
Additional Testimonials