Don’t Waste Years Figuring Out the Music Business the Hard Way.
We help serious musicians cut the trial-and-error, lock in the basics that still matter, and use today’s tools to grow fans, fund music, and land better opportunities.
Featured Clients & Projects
Alan Parsons
Grammy-Winner
William Lee Golden
Opry Member
& 5X Grammy-Winner
Paul Mecurio
Emmy-Winner
Santa Barbara Records
Co-Founder
Gary Jules
20th Anniversary
UK Christmas #1
Bishop Lamont
Hip-Hop Icon
Dr. Dre Protege
How We Help
Grow Your Business
1:1 Strategic Coaching with John Lucchetti
Grow Your Audience
Marketing Strategy & Amplification
Creative Projects
Project Development & Execution
AI For
Business
Tools To Save Time & Amplify Growth
Ready To Stop Guessing and Start Growing?
Talent Alone Isn’t Enough Anymore
Labels are running leaner. Tech is moving faster. And most artists
are stuck with the same problems:
• Wasted years on trial-and-error
• Audiences that don’t grow fast enough
• Too many moving parts, not enough clarity
• Always feeling behind
Trial-and-Error Isn’t a Strategy
Just working harder won’t fix it. What works now is:
• Having a clear direction, tested and refined
• Building leverage to attract the right partners and deals
• Adapting fast enough to stay relevant
At Green Room Strategy, we help artists:
• Focus only on what moves the needle
• Grow audiences and fund their art without burnout
• Use new tools without months of trial-and-error
• Build leverage for better deals and collaborators
• Keep control while building sustainable careers
The result? You stop spinning your wheels and start building on your terms.
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What People Are Saying
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I initially hired John Lucchetti to help out with my online marketing strategy and he has since gone on to bring multiple high profile music projects to the table. He elevates projects by going far beyond what is asked, knows how to bring the right teams together, and is a pleasure to work with.
Alan Parsons
Grammy Award-Winning Engineer, Producer, Songwriter. The Alan Parsons Project, The Beatles, Pink Floyd, Al Stewart -
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If you're building a team, I recommend putting John on it. In the indie music world, we're all forced to wear a lot of hats. But having John involved has allowed us to spread the load, which he carries with aplomb. It's reassuring to see that he truly understands the project and is always thinking of creative ways to push things forward. Whenever I run out of ideas, I can be sure that he's got a few in his pocket that I hadn't considered, which makes his participation invaluable. Plus, he's trustworthy, conscientious, and always happy to connect us with amazing people.
Al Sgro
Producer/ Manager/Partner, Gary Jules (UK Christmas # 1 for Mad World), Down Up Down Records, JEX Records -
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John Lucchetti started working for me three years ago. We were so lucky to find a man of his talent, creativity, and execution. He has been a major asset to our team, and has increased our visibility tremendously. He knows social media inside and out. He's quite remarkable with coming up with unusual campaigns that have made myself, and my family much more visible . We almost coordinate everything around John, because he has quickly become the nucleus of our team. I find John to be an asset to any team he plays with and recommend him highly.
William Lee Golden
5x Grammy Winning artist, Opry Member, and Country & Gospel Music Hall of Fame Inductee, William Lee Golden and the Goldens, Oak Ridge Boys.
